Fire & Smoke Society Texas Hickory BBQ Rub

Bold, confident, and unapologetically smoky—Fire & Smoke Society Texas Hickory BBQ Rub brings big Texas flavor straight to your kitchen or backyard pit. A rich hit of hickory-smoked sea salt leads the way, backed by robust spices that build deep, savory character in every bite.

This rub was made to elevate beef—think chuck roasts, brisket-style cooks, and hearty braises—but it’s just as impressive on pork and chicken. Whether you’re slow-cooking on the range, grilling hot and fast, or settling in for a low-and-slow smoke, Texas Hickory delivers a bold, balanced flavour that stands up to real heat and real meat.

If you like your BBQ rich, smoky, and full of attitude, this is the rub that earns a permanent spot on your shelf. One taste and you’ll know—this is Texas done right. 🔥🥩