Whiskey Bent BBQ 100 Proof Everything Rub

Whiskey Bent BBQ 100 Proof Everything Rub

One bottle. Endless possibilities.

Whiskey Bent BBQ 100 Proof Everything Rub takes the idea of an all-purpose seasoning and turns it up a notch. Built with a carefully selected blend of spices, 100 Proof delivers bold, balanced flavor that works across beef, pork, chicken, seafood, vegetables and just about anything else headed for the grill, smoker or kitchen.

Whiskey Bent calls it an Everything Rub for a reason — this is the seasoning you can keep within arm’s reach and use night after night.

Whether you're smoking ribs, grilling chicken, seasoning burgers, roasting vegetables or adding extra flavor to seafood, 100 Proof brings a savory BBQ character without locking you into one particular meat or cooking style.

Why You'll Love 100 Proof

• True everything rub – designed to work across meats, seafood and vegetables

• Bold, balanced flavor – savory seasoning that complements without overpowering

• Extremely versatile – ideal for grilling, smoking, roasting and everyday cooking

• Easy to use – one bottle can handle an entire meal

• Great for layering – use it alone or as a base seasoning under another BBQ rub

• Competition BBQ roots – created by the team behind Whiskey Bent BBQ

Great On

Brisket • Steak • Burgers • Ribs • Pulled Pork • Chicken • Wings • Seafood • Fish • Shrimp • Potatoes • Corn • Grilled Vegetables

How to Use

Apply 100 Proof evenly to your food before grilling, smoking, roasting or cooking.

For larger cuts of meat, season generously and allow the rub to sit on the surface before cooking. For chicken, seafood and vegetables, a lighter coating is usually all you need.

Use it as your primary seasoning for easy, balanced BBQ flavor, or layer it with a more specialized rub when you want to build extra depth.

When you don't know which rub to grab, grab 100 Proof.